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Evidence Guide: BSBMKG609 - Develop a marketing plan

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG609 - Develop a marketing plan

What evidence can you provide to prove your understanding of each of the following citeria?

Devise marketing strategies

  1. Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process
  2. Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources
  3. Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives
  4. Develop feasible marketing strategies and communicate reasons that justifies their selection
  5. Ensure strategies align with organisation’s strategic direction
  6. Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives
Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop feasible marketing strategies and communicate reasons that justifies their selection

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure strategies align with organisation’s strategic direction

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan marketing tactics

  1. Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible
  2. Identify coordination and monitoring mechanisms for scheduled activities
  3. Ensure tactics are achievable within organisation’s projected capabilities and budget
  4. Ensure tactics meet legal and ethical requirements
  5. Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary
Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify coordination and monitoring mechanisms for scheduled activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure tactics are achievable within organisation’s projected capabilities and budget

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure tactics meet legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare and present a marketing plan

  1. Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix
  2. Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics
  3. Present marketing plan for approval in the required format and timeframe
  4. Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe
Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present marketing plan for approval in the required format and timeframe

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Devise marketing strategies

1.1 Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process

1.2 Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources

1.3 Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives

1.4 Develop feasible marketing strategies and communicate reasons that justifies their selection

1.5 Ensure strategies align with organisation’s strategic direction

1.6 Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives

2. Plan marketing tactics

2.1 Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible

2.2 Identify coordination and monitoring mechanisms for scheduled activities

2.3 Ensure tactics are achievable within organisation’s projected capabilities and budget

2.4 Ensure tactics meet legal and ethical requirements

2.5 Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary

3. Prepare and present a marketing plan

3.1 Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix

3.2 Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics

3.3 Present marketing plan for approval in the required format and timeframe

3.4 Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Devise marketing strategies

1.1 Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process

1.2 Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources

1.3 Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives

1.4 Develop feasible marketing strategies and communicate reasons that justifies their selection

1.5 Ensure strategies align with organisation’s strategic direction

1.6 Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives

2. Plan marketing tactics

2.1 Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible

2.2 Identify coordination and monitoring mechanisms for scheduled activities

2.3 Ensure tactics are achievable within organisation’s projected capabilities and budget

2.4 Ensure tactics meet legal and ethical requirements

2.5 Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary

3. Prepare and present a marketing plan

3.1 Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix

3.2 Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics

3.3 Present marketing plan for approval in the required format and timeframe

3.4 Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe